​​In 2009 Helen Varola launched designLAb, an art program that explores design through artistic practice at the landmark Pacific Design Center in West Hollywood, in partnership with owner Charles S. Cohen, CEO, Cohen Brothers Realty and museum trustee at MOCA Pacific Design Center. 

With the aim of supporting Los Angeles' dynamic artist community, designLAb provides dealers, artists and curators with affordable space to create unique projects that span a variety of artistic disciplines. designLAb has received critical acclaim in Artforum, Art in America, Flash Art, Domus, The Art Newspaper, The New York Times, Los Angeles Times and numerous other art publications.

Over a dozen designLAb gallery projects are located on the 2nd floor of the Blue building at the Pacific Design Center, 8687 Melrose Ave, West Hollywood, CA. 

© 2014 VAROLA, West Hollywood 

​​Image: From Daniel Von Sturmer, "Camera Ready Actions" at Young Projects